You Don't Have to Pick a Winner in Digital Advertising. Here's Why
The rise of the internet has completely changed the economy. Moreover, the growth of everything digital has altered consumer behavior. We spend a good chunk of our time interacting with online services.
From an investment angle, this has implications for how you position your portfolio. An area to look at that has benefited from secular growth thanks to the advent of the internet is digital advertising. According to Grand View Research, the industry's revenues are expected to increase at a 14% compound annual rate between now and 2030, so it's not too late to get in on the action.
But where to start to find good investment opportunities? I believe a basket approach is a sound strategy to gain exposure to the growth of the digital ad industry, which means buying all the following stocks.
Source Fool.com
