With Ad Spending Bouncing Back, Can Roku Beat on Earnings?
At the onset of the COVID-19 pandemic, ad spending plummeted as advertisers aggressively pulled back on marketing campaigns. But there have been recent data points that suggest the digital ad market is bouncing back. Tech companies that rely predominantly on advertising revenue have been reporting better-than-expected results. For example, Facebook CFO Dave Wehner attributed strong growth to "broad improvements in advertiser demand" last week.
Streaming TV platform Roku (NASDAQ: ROKU) is set to report third-quarter earnings on Thursday. Here's what investors should keep an eye on.
Consumers are watching more TV while stuck at home. Image source: Roku.
Source Fool.com
