Winners and Losers in the Streaming Wars 2021
After a bevy of new services launched over the past couple of years, the streaming wars have shifted focus from grabbing new customers to retaining the ones they have. As a result, churn is the metric to watch in the streaming industry. The figure measures how many subscribers cancel their plans during a particular period.
To that end, the industry overall saw an improvement in quarterly subscriber churn last quarter, according to a new study from Kantar. Subscription-video-on-demand (SVOD) churn rates fell from 8% in the first quarter to just 6% in the second quarter.
But as we dig into the individual streaming services, some winners and losers emerge.
Source Fool.com
