Will the Pandemic Cause Smokers to Switch to Snus or Nicotine Pouches?
Tobacco is often viewed as a recession-resistant segment of the market because no matter how bad things get, smokers will typically continue smoking -- perhaps even more so. Yet because COVID-19, the disease caused by the novel coronavirus, has been found to strike smokers harder than the rest of the population, many may begin rethinking their habit in earnest.
With Altria under fire for its investment in the much-criticized Juul Labs electronic cigarette and British American Tobacco suing Philip Morris International for patent infringement over its IQOS heat-not-burn tobacco device, snus and nicotine pouches may become the means by which smokers finally break away from cigarettes.
ZYN nicotine patches. Image source: Swedish Match.
Source Fool.com
