Will Peloton's New Pricing Strategy Work?
Peloton (NASDAQ: PTON) stock has had quite the run in 2020. Shares are up over 460% year to date, the company was just added to the Nasdaq 100, and revenue has grown in the triple-digits the last few quarters.
With the stock soaring, investors are pricing in a lot of future growth for this business. One way Peloton is planning to meet these lofty expectations is with a revised pricing strategy that came with the announcement of the Bike+ earlier this fall. Should investors be excited about this change? Let's take a look.
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Source Fool.com
