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Will Adobe's Acquisition Spree Pay Off?

TheMotleyFool

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Adobe Systems (NASDAQ: ADBE) is most known for its suite of multimedia and creativity software, including Photoshop, Illustrator, and InDesign. But in recent years, the company has been expanding into new areas and creating an enterprise marketing software suite, mostly through acquisitions. Since the start of 2017, Adobe has spent nearly $7 billion on just three cornerstone acquisitions in this enterprise software push.

Will this acquisition-led growth strategy pay off?

The company has a long history of using acquisitions to drive growth. In 1994, it acquired Aldus, which provided it with the PageMaker design software and video editing software After Effects -- still a popular application.

Source Fool.com

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