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Why e.l.f. Beauty Stock Was Falling Today

TheMotleyFool

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Why e.l.f. Beauty Stock Was Falling TodayPhoto, wide shot, wide-angle lens, Convenience store, Blue hour, twilight, cool, ISO1200, slow shutter speed, photo by Edward Burtynsky: https://img.midjourneyapi.xyz/temp/35bdb659-cf5a-466a-95a9-428a230a2d2e.png

Investors don't like the look of e.l.f. Beauty (NYSE: ELF) because, while the fast-growing cosmetics brand smashed estimates in its fiscal first-quarter earnings report, the market disliked its guidance for the second quarter, which includes sharply lower profit margins as it steps up marketing spending.

As of 10:13 a.m. ET, the stock was down 14.5% on the news.

Image source: Getty Images.

Source Fool.com

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