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Why e.l.f. Beauty Stock Jumped 12% in January

TheMotleyFool

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Why e.l.f. Beauty Stock Jumped 12% in JanuaryPhoto, wide shot, wide-angle lens, Laundry service, Midday, harsh overhead sunlight, directional sunlightt, photo by Thomas Heaton: https://img.theapi.app/temp/7d06f1e2-46d1-4cac-90e0-6cc2313e43fe.png

Shares of cosmetics giant e.l.f. Beauty (NYSE: ELF) stock soared 12% in January, according to data provided by S&P Global Market Intelligence. There were two main drivers: changes in tariffs that could benefit the company and investor sentiment that the stock might be undervalued.

Image source: Getty Images.

E.l.f. has become one of the premier mass market cosmetics brands, displacing brands that have been at the top for decades. It has distinct branding, with a focus on eco-friendly products and hot-button cultural issues.

Source Fool.com

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