Why comScore Stock Popped Today
Shares of comScore (NASDAQ: SCOR) have popped today, up by 22% as of noon EST, after the market research and measurement company disclosed insider buying activity. Three executives, including new CEO Bill Livek, have been scooping up shares in the wake of third-quarter earnings results released last week.
Regulatory filings from yesterday show that Dale Fuller, Brent Rosenthal, and Livek have been buying comScore shares in a series of transactions since last Thursday. Fuller and Rosenthal serve on the company's board of directors, and Livek was appointed CEO last week. Importantly, the buying activity happened via open market purchases and was unrelated to stock-based compensation. Fuller purchased approximately $64,500 worth of comScore shares, Rosenthal invested nearly $150,000, and Livek scooped up over $1 million in stock.
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Source Fool.com
