Why Zeta Global Stock Soared Today
Shares of Zeta Global Holdings (NYSE: ZETA), a cloud-based marketing technology company, were skyrocketing today after it announced late yesterday that it had acquired an audience engagement company called Apptness.
The tech stock was up an astonishing 23% as of 3:12 p.m. EDT on Tuesday.
Zeta Global said in a press release that Apptness' engagement platform will be directly integrated into Zeta's marketing platform and expand the company's data cloud.
Source Fool.com


