Why Was This Word Mentioned 72 Times on Stitch Fix's Last Earnings Call?
Stitch Fix (NASDAQ: SFIX), an online apparel retailer that utilizes data to curate clothing for its customers, reported Q4 earnings on Sept. 21. It was the first report with new CEO Elizabeth Spaulding at the helm. Investors looking for differences between Spaulding and former CEO Katrina Lake may have noticed that the company's Freestyle feature was mentioned a lot: seventy-two times, to be exact. This one word may be the secret to unlocking improved revenue growth and consistent results for shareholders.
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Freestyle is a direct-purchasing feature that allows clients to browse an algorithmically selected catalog of items and buy them directly, rather than waiting for a "Fix", which is the curated clothing box Stitch Fix is known for. This feature, previously called Direct Buy, had never been mentioned so prominently in an earnings call. In fact, management only referenced this feature 31 times in each of the previous two quarters.
Source Fool.com
