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Why Ulta Beauty Stock Popped Today


Shares of cosmetics retailer Ulta Beauty (NASDAQ: ULTA) popped on Friday after the company reported financial results for the fourth quarter of 2024. As of 11:45 a.m. ET, Ulta Beauty stock was up 13%.

Yesterday, Ulta Beauty stock had dropped to its lowest price in nearly four years, showing just how much investors had turned on this beauty retailer. But the stock price is prettier now that the company just reported full-year net sales of $11.3 billion, higher than management's guidance of $11.1 billion to $11.2 billion.

Additionally, Ulta Beauty had a full-year operating margin of 13.9%, resulting in full-year operating income of $1.6 billion. For perspective, management had only guided for a full-year operating margin of 12.9% to 13.1%. Granted, it had a 15% margin in 2023, so it was down year over year. But its 2024 results represent a significant outperformance of expectations nevertheless.

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Source Fool.com

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