Why Toyota Motor Stock Just Popped
Toyota Motor (NYSE: TM) stock revved 3.4% higher through 10:35 a.m. ET Tuesday after announcing a new marketing campaign to attract Millennial and Gen Z buyers to its cars -- specifically, the Corolla Hybrid and Corolla Hybrid Nightshade edition. The campaign centers around a 4.5-minute "short film" titled "Getaway Driver" starring internet personality "King Bach," which will be released at 5 p.m. ET tonight on Toyota's YouTube channel.
Toyota teased the 4.5-minute film this morning with a 30-second commercial showing Bach jumping in a Corolla and racing away from a prototypical "dude with a chainsaw" who pops out of a cabin in the woods. While driving away, the actor touts the Corolla hybrid's acceleration, combined with 44 miles-per-gallon fuel efficiency and "good air conditioning, too."
This is basically just a car commercial with a longer narrative than usual. Sirius XM (NASDAQ: SIRI) also acts as a co-sponsor (not that Toyota needs the financial help).
Source Fool.com
