Why The Trade Desk Fell Again Today
Shares of programmatic advertising software company The Trade Desk (NASDAQ: TTD) were falling again today, down 6% as of 12:49 p.m. EDT.
The Trade Desk stock has been on a wild ride as of late, mostly to the negative. Yesterday, the company received bad news after an industry publication reported that a major advertising agency told clients to avoid the Trade Desk platform. Today, two Wall Street analysts lowered their price targets on the stock as a result.
Yesterday, advertising industry publication Ad Age reported that French advertising firm Publicis Group (OTC: PUBGY) had recently instructed clients to avoid using The Trade Desk's demand-side advertising software. According to the report, a Publicis-funded third-party audit found that the Trade Desk had violated its agreement by overcharging and enrolling clients in additional features without their consent.
Source Fool.com
