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Why SoFi Stock Soared 70% in 2025


Share of SoFi Technologies (NASDAQ: SOFI) stock climbed 70% in 2025, according to data provided by S&P Global Market Intelligence. Growth has been accelerating, earnings are climbing, interest rates are coming down, and the company has been reporting blowout performance.

Image source: Getty Images.

SoFi has made the leap from risky disruptor to fully profitable financial powerhouse. Although lending is still its main business, it now has a thriving ecosystem of financial products geared toward the students and young professionals that have always been its sweet spot. Its strategy is to hook them in while young and grow with them on their financial journeys. It targets users who are often starting their first jobs, and over time, it expects them to deepen engagement, signing up for more products and generating higher income.

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Source Fool.com

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