Why Pinterest May Be the Perfect Social Media Site for Advertisers
Social media platforms make money from advertising, with varying degrees of success. For instance, Facebook (NASDAQ: FB) has grown revenue 341% over the past five years, while Twitter (NYSE: TWTR) revenue is up only 55% over the same period. Twitter has struggled to monetize its user base, while Facebook has grown more and more compelling to advertisers.
But even with Facebook's success attracting marketers' dollars, it might not be the best social media platform for advertisers. On the Oct. 23 edition of "The Wrap" on Motley Fool Live, host Jason Hall discussed with Motley Fool contributors Danny Vena and Daniel Sparks why Pinterest (NYSE: PINS) may be the social media platform advertisers will most want to spend money on going forward.
Source Fool.com
