Why Orthodontists Are Scared of SmileDirectClub
Many companies provide YouTube videos where the founder or CEO discusses the business. What's surprising about SmileDirectClub (NASDAQ: SDC) is all the YouTube videos posted by its customers. People show off their new smiles and talk about the pros and cons of the service. One of these fan videos has been watched by more 700,000 people, pretty fantastic word-of-mouth advertising. Its value proposition is simple: SmileDirectClub will fix your smile. And it's a lot cheaper than going to the orthodontist.
One of the amazing things about SmileDirectClub is how large its market opportunity is. There are 124 million potential customers in the U.S. and half a billion worldwide. At the prices SmileDirectClub charges, that's a total addressable market (TAM) of $234 billion in the U.S. and more than $700 billion in the rest of the world, which puts its TAM at almost $1 trillion worldwide.
Source: Getty Images.
Source Fool.com
