Why Instacart May Be Wal-Mart and Amazon's Biggest Rival
If the enemy of my enemy is my friend, then Instacart may soon have a whole lot of friends.
To be fair, the same-day delivery service isn't quite Amazon's (NASDAQ: AMZN) enemy -- the two companies actually became inadvertent partners when the online retailer bought Whole Foods. At the time of that deal in mid-June, Whole Foods not only owned a small piece of Instacart but accounted for 10% of its sales.
Amazon buying Whole Foods, however, put the entire grocery industry on notice. The online giant was coming for their customers, and it was going to go after them by offering same-day home delivery -- and not with Instacart, but using its new grocery chain's locations as a base to expand its Amazon Fresh business.
Source: Fool.com
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