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Why I Was Wrong About Under Armour's Rebound


I don't mind eating some humble pie. Leading into Under Armour's (NYSE: UAA)(NYSE: UA) second-quarter 2019 report, I wrote about how big rebounds in business for some of the athleticwear company's peers could mean a similar story was in store for Under Armour, too. I wasn't even a little bit right.

While the athleisure movement (basically, wearing gym clothes, but not at the gym) has meant good times for many, Under Armour can't seem to get the formula right and keeps losing business here in the states, only partially offset by respectable, but comparatively modest, expansion overseas. At the midpoint of 2019, there remain more questions than answers to the sports apparel company's problems.

Under Armour's Men's UA HOVR Apex Training Shoes are its latest product looking to drive new sales. Image Source: Under Armour

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Quelle Fool.com

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