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Why Hasbro Will Benefit From This Blockbuster Franchise


Walt Disney's (NYSE: DIS) Frozen 2 is a huge box office success, blowing past expectations as the film with the highest grossing weekend in Thanksgiving history. It brought in $123.7 million in the U.S. over the five-day Thanksgiving weekend, and it now holds the title of biggest global opening ever for an animated film.

While Disney investors are cheering, Hasbro (NASDAQ: HAS) will likely also benefit as the owner of the licensing rights for Frozen 2 merchandise. However, Hasbro shares took a beating after its earnings report in October came in below expectations. Could it be an opportune time to buy shares of Hasbro and share in the Frozen 2 profit blizzard?

Image source: Disney.

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Source Fool.com

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