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Why Genius Brands Is Up More Than 3% Today


Shares of children's entertainment outfit Genius Brands (NASDAQ: GNUS) are higher by 3.3% as of 11:58 a.m. ET Wednesday following the announcement of a new chief brand officer. The rally, however, may have been set to take shape with or without that news.

It would be easy to connect the promotion of global franchise management's general manager, Kerry Phelan, to today's surge from the stock. She does, after all, have 30 years' worth of experience in the business, having handled franchises like Lucasfilm's Star Wars and Pixar's Cars. And to be fair, there's no denying her assuming the newly created role as Genius Brand's chief brand officer is helping the stock move higher than it otherwise might.

Image source: Getty Images.

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Source Fool.com

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