Why Facebook Is Shortening the Leash on Its Top Apps
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As social media users around the globe prepare to say goodbye to Instagram and WhatsApp, and utter a tepid greeting to "Instagram from Facebook" and "WhatsApp from Facebook," many are left wondering what the company's motives are for the change. Others are simply poking fun, such as writer Jason Aten, who said: "Let's put this in context: This branding move would be like buying a successful line of luxury boats and renaming them 'Yachts From Titanic.'"
According to a spokesperson, Facebook's (NASDAQ: FB) goal for rebranding two of its most successful apps is "to be clearer about the products and services that are part of Facebook." However, there may be other intentions at play, namely legal ones.
Source Fool.com
