Why Dutch Bros Won't Be a Starbucks Killer
With the debut of Dutch Bros (NYSE:BROS) stock, some traders harbored fantasies of discovering of the next Starbucks (NASDAQ:SBUX) or, at least, the next Dunkin' Donuts (which went private a year ago). But that doesn't necessarily mean that Dutch Bros is looking to topple Starbucks -- or that the two businesses should even be put in the same category.
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If you're going to take on a giant company with broad brand-name recognition and deep customer loyalty like Starbucks (and to a much lesser extent, Dunkin' Donuts), you'd better have a major competitive advantage. So how can Dutch Bros breach Starbucks's moat? The company's prospectus offers some possibilities, but they're not necessarily quantifiable:
Source Fool.com
