Why Do Millennials Hate Coca-Cola Stock?
The sudsy nostalgia of twisting the cap off of a soda bottle or cracking open a can of pop is lost on younger users. Soft-drink consumption has been on a steady decline since 2004, and it's millennials turning their backs on Coca-Cola (NYSE: KO) that is largely to blame.
Consumers of all ages started to turn on Coca-Cola's signature full-calorie sodas 15 years ago, but Diet Coke and its no-calorie cohorts initially picked up the baton. Millennials never fell for that sugar-free trap. They were turning to energy drinks, fancy coffee beverages, and flavored sparkling water for refreshment. Coca-Cola has done its part to try to keep up with the country's youthful beverage sippers, but sometimes that isn't enough.
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Source Fool.com
