Why Do Baby Boomers Love Johnson & Johnson?
It comes as no surprise that older people invest differently than younger people. Anyone in or near retirement should be looking for more stability, while those with time to ride out cyclical ebbs and flows can afford to take bigger risks. That means different groups generally prefer different stocks, or at least different kinds of stocks held in different quantities.
There are few individual stocks, however, that represent this generational divide as dramatically as Johnson & Johnson (NYSE: JNJ) does. Baby boomers may love it, but most millennials want nothing to do with it. The probable reason for the disparity is worth fleshing out, as what makes it compelling to older investors today may not apply -- or at least apply as well -- in the future.
For the record, J&J isn't boomers' absolute most-owned stock. That honor belongs to behemoths Apple, Microsoft, and Amazon. Facebook is a fan favorite among older folks too.
Source Fool.com
