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Why Disney+ Is on Fire TV After All


For better or for worse, Disney's (NYSE: DIS) Disney+ is all that tech investors and streaming video observers are talking about right now. Its massive launch has shown the marketing muscle of deep-pocketed Disney, and its launch-day glitches have reminded us just how difficult streaming video can be at scale. Disney+ already has a healthy user base, and its customers are streaming on all manner of devices, from smart TVs to smartphones. Among the platforms Disney+ is streaming on are Roku, Apple's Apple TV, and Alphabet's  Android TV. Also in on the fun is Amazon's (NASDAQ: AMZN) Fire TV platform -- but that almost wasn't the case.

Just days before launch, Disney+ appeared poised to enter the scene without support for one of the two most popular home streaming platforms on the planet (Roku is the other). What was wrong -- and what changed?

Image source: Getty Images.

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Source Fool.com

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