Why Comcast Could Actually Find Streaming Success
Another streaming video service? That's the plan from Comcast (NASDAQ: CMCSA), or more specifically, its NBCUniversal division. We don't know all the details just yet, but we do know the name will be Peacock, nodding back to NBC's largely forgotten "proud as a peacock" slogan from the early '80s. The company has scheduled an official introduction for investors on Jan. 16, where it should supply more answers.
Investors, as well as TV viewers, may be somewhat hesitant to sign up. The on-demand video arena is already dominated by Netflix, and Hulu -- mostly owned by Walt Disney (NYSE: DIS) -- is making inroads. ViacomCBS (NASDAQ: VIAC) already has an entry in the race too, called CBS All Access. Peacock may turn out to be better than others, but consumers could be weary of exploring the growing plethora of options. Being first can sometimes mean more than being best.
There's a rumored nuance that may give Peacock a leg up though. The buzz is, Peacock could be an entirely free service for everyone, 100% supported by advertising.
Source Fool.com
