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Why Coca-Cola Consolidated Stock Got Mashed in May


Few investors were interested in taking a swig of soft drink bottler Coca-Cola Consolidated (NASDAQ: COKE) in May. This was due largely to a dispiriting first-quarter earnings release that even an aggressive forward stock split -- often a spark for renewed interest in a company -- couldn't help. That left the company with a poor-tasting share price decline of over 15% within the month.

Coca-Cola Consolidated didn't begin May on a high note. On the first day of the month, investors reacted distastefully to those first-quarter figures, released after the market closed the preceding day.

Image source: Getty Images.

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Source Fool.com

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