Why Can't Amazon.com Get Physical Retail Right?
Amazon.com (NASDAQ: AMZN) is launching a new supermarket chain next year that's completely separate from Whole Foods Market. But investors might want to ask why Amazon thinks a new store is needed when it has yet to figure out how to correctly run physical retail with what it has now.
Since acquiring the organic grocer in 2017, Amazon has collected a portfolio of brick-and-mortar retail operations the way a 12-year-old collects baseball cards. It has some of each targeting a few different concepts, but has failed to put together a cohesive plan for how they will all fit together.
Because Amazon still hasn't figured this all out, a new grocery store chain likely won't perform any better.
Source Fool.com
