Why Boston Beer Stock Lost 17% in September
Shares of Boston Beer (NYSE: SAM) fell last month, dropping 17% compared to a 2% increase in the S&P 500, according to S&P Global Market Intelligence. The slump only erased a portion of investors' recent returns, and the consumer staples stock remains higher by over 50% so far in 2019 compared to an 18% rise in the S&P 500.
September's decline came as investors wrestled with the potential for new competitors to snatch away some of Boston Beer's recent market share gains. Specifically, the hard seltzer market is awash in popular brands such as White Claw, which appears to be winning converts from Boston Beer's Truly franchise.
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Source Fool.com
