Why Baozun Inc. Stock Gained 20.5% in September

Shares of Baozun Inc. (NASDAQ: BZUN) gained 20.5% last month, according to data from S&P Global Market Intelligence, as the stock rebounded following a post-earnings sell-off in August.

Baozun provides a "one-stop-shop" e-commerce platform that allows businesses to quickly setup and maintain digital storefronts. The company's Aug. 21 quarterly report delivered sales and earnings that were better than the average analyst estimates, but the results apparently fell short of the market's expectations. Shares plunged roughly 25% in the trading day following the earnings release and then climbed in September as investors seemingly decided that the sell-off was unwarranted.

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Source: Fool.com