Why Apple Is Giving TV+ Away
Nearly a year ago, rumors surfaced that Apple (NASDAQ: AAPL) might let Apple device owners have free access to Apple TV+. The idea would be to get users onboard, hopefully hook them with content, and then start charging them a subscription fee later on. It turns out that Apple indeed decided to pursue a similar strategy: One of the big shockers from the company's big event yesterday was that Apple would give away a free year of Apple TV+ to any customer who buys an iPhone, iPad, Apple TV, iPod Touch, or Mac.
That's a remarkably generous move for a company known for premium pricing. Here's why the Cupertino tech giant is giving the service away.
CEO Tim Cook shows off See, an Apple Original starring Jason Momoa. Image source: Apple.
Source Fool.com
