Why Apple Finally Embraced Toaster-Refrigerators
"You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user," Apple (NASDAQ: AAPL) CEO Tim Cook famously said in 2012, taking a jab at Microsoft's (NASDAQ: MSFT) hybrid Surface device, which had just been unveiled around that time. Cook continued to dismiss the notion of 2-in-1 gadgets for years, calling Surface products "compromised" and "confusing."
At Apple's fall product event in 2013, Cook joked:
Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they will do next?
Source Fool.com
