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Why Amazon Stock Bumped Higher on Monday


Amazon (NASDAQ: AMZN) stock began the trading week with a pleasant pop. On Monday, several factors combined to drive the massive online retailer's share price 1.4% higher, topping the more or less flat performance of the S&P 500 index on the day. 

Price target boosts from analysts typically provide short-term lifts to stocks, and Amazon received one on Monday. 

It came from UBS prognosticator Lloyd Walmsley, who added $5 to his fair value estimation for a new figure of $180 per share. His move was driven in part by Amazon's announcement last month that it will begin inserting commercials into content delivered through its Prime Video streaming service

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Source Fool.com

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