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Why Alphabet's AI Strategy Could Backfire


Alphabet (NASDAQ: GOOG)(NASDAQ: GOOGL) has transformed artificial intelligence (AI) from a threat into a huge growth opportunity for its business. The market initially overreacted, believing that AI would hurt Alphabet's business and diminish the need for Google Search. Instead, however, Alphabet has incorporated AI into its results with AI overviews providing users with quicker access to answers.

The strategy has worked tremendously well, with Alphabet's revenue continuing to soar even as use of AI chatbots has increased. But while it's been effective thus far, it does come with significant risks and could end up backfiring.

Image source: Getty Images.

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Source Fool.com

Alphabet Inc. A Stock

€289.35
-1.360%
A loss of -1.360% shows a downward development for Alphabet Inc. A.
The stock is one of the favorites of our community with 165 Buy predictions and 2 Sell predictions.
As a result the target price of 332 € shows a slightly positive potential of 14.74% compared to the current price of 289.35 € for Alphabet Inc. A.
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