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Where Will J.C. Penney Be in 5 Years?


Rumors of the death of retail may be greatly exaggerated, but there's no question that the rise of e-commerce is threatening brick-and-mortar stores and traditional shopping malls like nothing before.

Sears Holdings, the country's biggest retailer by sales not all that long ago, threw in the towel last year, filing for Chapter 11 bankruptcy. Other venerable retail names like Toys 'R' Us, Radio Shack, and most recently Barney's have all waved the white flag for bankruptcy protection, a clear sign that times are changing.

The rise of e-commerce has been a particular threat to traditional department stores. That retail model, which served customers so well in the 20th century, made everything from clothing to home goods, gifts to cosmetics and jewelry, available in one large building -- and seems utterly misguided in an age when so many things are readily available online. These days, the most successful brick-and-mortar stores tend to specialize in one product line, the way Lululemon Athletica does with athletic apparel.

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Source Fool.com

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