When Will Activision Get Its Other Half Going?
Activision Blizzard's (NASDAQ: ATVI) stellar performance in 2020 was mostly lopsided, driven by record engagement levels in Call of Duty. Out of the $2 billion incremental increase in bookings last year, only $186 million was from the Blizzard segment. It's a bit concerning, since Blizzard oversees some of the company's most beloved titles, including World of Warcraft, Overwatch, Diablo, Hearthstone, and Starcraft.
The Activision segment, including results from Call of Duty, has more than tripled its monthly active users (MAUs) to 150 million since releasing Call of Duty: Mobile in Q4 2019.
Meanwhile, Blizzard's MAUs peaked after the 2016 launch of Overwatch at 46 million in the second quarter of 2017, and they now sit at 27 million. While Activision Publishing reported a revenue increase of 72% year over year in the first quarter, Blizzard reported just 7% growth in revenue -- primarily driven from healthy player engagement trends in World of Warcraft.
Source Fool.com
