What the Smartest Investors Know About Chipotle Mexican Grill Stock
Some name brands manage to fill a void that makes them resonate with consumers in a way that others do not. In the fast-food space, McDonald's is probably the one that stands out the most, but smaller competitors are always looking to gain a foothold. Chipotle Mexican Grill (NYSE: CMG) is just such an upstart. Smart investors know this chain's growth is nowhere near over.
Chipotle's model is to provide quick, fresh food in a highly customized manner. While you can argue that the Mexican-themed restaurant doesn't actually offer all that many products, what you can do with your order is so unique that the choices feel almost unlimited. And customers can see just how fresh the food is, given the assembly line style of the ordering process. Other companies have tried this, but Chipotle has clearly succeeded.
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Source Fool.com
