What Happened to Brown-Forman This Year?
Brown-Forman (NYSE: BF.B) might be the first name in whiskey with brands like Jack Daniel's, Woodford Reserve, and Old Forester, but the distiller is close to last when it comes to the stock market. Over the past three years, the stock is down 63%, plunging through 2023 and 2024, even when the broad market was soaring.
Through 2025, the stock has continued to struggle, plagued by consumer tastes shifting away from whiskey and alcohol more generally, and concerns about tariffs as American spirits have been a primary target for foreign countries looking to punish American businesses for placing tariffs on their exports.
As you can see from the chart below, the stock is down sharply this year and has woefully underperformed the S&P 500 year to date.
Source Fool.com
