What Electronic Arts' New Deal with the NFL Means for the "Madden" Franchise
Take-Two Interactive (NASDAQ: TTWO) surprised many in March when it announced a new partnership with the NFL to create a series of football games starting in calendar 2021. That left some investors wondering about the fate of Electronic Arts' (NASDAQ: EA) exclusive agreement with the NFL that it has held since 2004.
But in late May, EA announced a new multi-year deal with the NFL that promises to expand the Madden franchise to more platforms, genres, and esports programs. Here's what this could mean for the growth of the Madden franchise.
Image source: Electronic Arts.
Source Fool.com
