Two Years and 17 Million Podcast Ads After its IPO, Casper is Being Taken Private
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Casper Sleep was considered a pioneer of the direct-to-consumer movement along with glasses retailer Warby Parker and sneaker firm Allbirds. But two years after its vaunted IPO, the company is going direct-to-private-equity with its memory-foam tail between its legs.
The mattress retailer announced on Monday it's agreed to be acquired by private equity firm Durational Capital after its valuation tanked and sales were a nightmare.
Source Fool.com
