Twitter's AI Improvements Boost Engagement and Its Stock
Twitter (NYSE: TWTR) may not get the attention garnered by rivals Facebook and Alphabet's Google, but it should. The microblogging-platform operator has been growing its monetizable daily active user (mDAU) base by double digits, and it has product improvements to thank.
With the U.S. presidential election a few months away and the country more polarized than ever, Twitter has been trying to carve out a reputation as a safe zone in the world of social media. It has already barred political ads on its platform, and has been taking steps to improve the health of the platform by weeding out deepfake videos and other questionable content. To keep users engaged, Twitter has applied more artificial intelligence to its algorithms, serving up more relevant tweets to its millions of users.
The company is also making it easier for users to find the content they want by better organizing content around topics and events. As of the end of 2019, there were 1,700 "Topics" that Twitter users could follow, with more being added weekly. Twitter also ramped up its efforts to protect the integrity of election-related conversations, and limit the visibility of questionable content on the platform. That is resulting in a double-digit decline in reports by bystanders of tweets that violate Twitter's terms of service.
Source Fool.com
