Twitter Wants to Jumpstart Its Growth With TikTok, Challenging Microsoft
Twitter (NYSE: TWTR) has held discussions with wildly popular short-form video-sharing app TikTok and its Chinese parent company ByteDance about a potential merger, according to a report in The Wall Street Journal. The combination would involve the apps users in the U.S., Canada, Australia, and New Zealand. It isn't clear if the talks have progressed beyond the preliminary stage.
TikTok has more than 100 million users in the U.S., attracted by its easy-to-use video making capability and its intuitive recommendation engine. Such a combination could be a game-changer for Twitter. The company has continued to focus on its short messages, but has struggled to generate consistent revenue growth from its massive user base.
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Source Fool.com
