Turning Water Into Wine Could Be SodaStream's Next Big Miracle
Like Lazarus being raised from the dead, SodaStream International (NASDAQ: SODA) was able to come back to life by transforming itself from a soda company to a sparkling-water business. Against all odds, its stock price has quintupled in value in only 1 1/2 years. Its next miracle may be accelerating sales growth even further by turning water into sparkling wine.
SodaStream has released an alcoholic syrup that will allow users to make sparkling wine at home. Called Sparkling Gold, the sparkling-water company says that mixing one part of the syrup with five parts water from its countertop appliance will result in 12 glasses of sparkling wine with 10% alcohol by volume, which has been said to taste like a Riesling. (If you want a bigger kick, use less water.)
Source: Fool.com