TikTok is on Pace to Triple Ad Revenue This Year
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"Is TikTok destroying civilization? Some people think so," pondered potential future Twitter owner Elon Musk this weekend.
Destruction or not, the short-form video app -- responsible for multi-million view hits like an irresistible smiling baby and an impressive hide and seek illusion -- only represents a fraction of the digital ad market, but its rolling into this week's industry-leading Cannes Lion ad festival as a fast-growing track to Gen Z's hearts and wallets.
Source Fool.com
