This Trend Should Terrify Big Cable
Cord-cutting began in 2013 when the cable and satellite industry lost 105,000 subscribers. Those numbers were small, stayed small in 2014, and were offset by huge gains in broadband customers. At first, cord-cutting looked like more of an industry achieving peak saturation than one that would soon be in perilous decline.
What has become clear since 2016, the year when losses really began to pick up, is that the industry that closed 2016 with over 94 million paying customers has not yet hit -- or maybe even approached -- bottom. Losses have been escalating, roughly doubling year over year in 2015, 2016, 2017, and 2018. That's bad, but the latest numbers are much worse.
Cord-cutting has accelerated. Image source: Getty Images.
Source Fool.com
