This Secret Weapon Is About to Supercharge Netflix's Revenue Growth
Netflix's (NASDAQ: NFLX) diminishing subscriber count has led to sluggish revenue growth through the first half of 2022. That could all be about to change, though, as Netflix gears up to launch its ad-supported tier.
Advertising could be responsible for reaccelerating the company's revenue growth while enabling it to keep prices stable, reinvigorating subscriber growth as well. What's more, investors could see the benefits of advertising right away.
Netflix is planning to launch the ad-supported tier on Nov. 1. The goal may be to beat rival Disney, which plans to launch an ad-supported version of Disney+ in December. Netflix, the streaming leader, came out of the gate asking for a lot. It's asking for higher ad prices than the Super Bowl, according to several reports.
Source Fool.com
