These 3 Companies Earned $99 Million From Unused Gift Cards Last Year
Companies like to sell gift cards, but they love it when those gift cards aren't used.
Together, Chipotle Mexican Grill (NYSE: CMG), Starbucks (NASDAQ: SBUX), and Barnes & Noble (NYSE: BKS) collected more than $99 million in income last year from so-called gift card "breakage," or gift card balances that are very unlikely to ever be redeemed.
Here's why gift cards are an important source of financing and profit for these three companies.
Source: Fool.com
Chipotle Mexican Grill Inc. Stock
€2,927.0
-1.450%
The stock is one of the favorites of our community with 57 Buy predictions and 1 Sell predictions.
With a target price of 3082 € there is a slightly positive potential of 5.3% for Chipotle Mexican Grill Inc. compared to the current price of 2927.0 €.