Theme-Park Fans May Hate Disney Genie+, but Shareholders Will Love It
Time is money when you're on vacation, and Walt Disney (NYSE: DIS) is ready to join most of its theme-park peers in monetizing access to expedited queues. The world's largest theme-park operator unveiled Disney Genie+ and Lightning Lane this week, a pair of premium-priced offerings that will be incorporated into the Disney World and Disneyland app experience in a few weeks.
The new platform is a hybrid of MaxPass -- Disneyland's pre-pandemic platform where guests would pay a flat daily rate to use their app to secure FastPass reservations -- and the pay-per-ride update that rolled out at Disneyland Paris earlier this summer. A grumble rumble broke out on the socials when the new plans were announced on Wednesday afternoon, largely from Disney World fans who have never had to pay for app access to the expedited lines.
Many regular visitors to Disney World and Disneyland aren't thrilled with the move. Shareholders, however, are going to love what this means in terms of ramping up the average revenue per user.
Source Fool.com
