The Trade Desk Stock Jumps on Partnership With Amazon
Shares of The Trade Desk (NASDAQ: TTD) surged on Friday, rising more than 9%. The stock's big jump followed Amazon's (NASDAQ: AMZN) announcement that its Amazon Publisher Services (APS) platform is partnering with demand-side platforms (DSPs) The Trade Desk (NASDAQ: TTD) and Dataxu TouchPoint.
The partnership gives ad agencies and brands using the two DSPs access to ad inventory available through APS, which consists of ads on ad-supported content on Amazon's Fire TV marketplace. On the flip side, this means publishers using APS now get access to marketers using The Trade Desk's platform.
The announcement is a "gamechanger for connected television," The Trade Desk CEO Jeff Green said in a YouTube video posted by the company on Friday.
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